AI Effect
Commercial Polish
Commercial Polish is designed for an existing product clip that already has a usable angle or motion path. The effect concentrates on presentation—light, reflections, shadows, and surface clarity—rather than inventing a new product story.
Source
Effect previewUpload one clip
Commercial Polish
Polish a product video with studio lighting, controlled reflections, crisp detail, and smooth camera movement while protecting its shape, label, and framing.
Upload one clipCommercial Polish: A practical guide to this effect
Best source material
Use a clip with one clearly visible product, steady framing, and enough resolution to read the silhouette and important packaging. A simple background and deliberate camera move make it easier to judge the polish.
What to preserve
The preset explicitly prioritizes product shape, label, framing, and main motion. AI editing can still modify small typography, seams, transparent parts, or reflections, so verify every customer-facing claim and mark.
Visual characteristics
The intended look is clean studio light, premium but restrained reflections, crisp material detail, tasteful shadows, and a smooth campaign finish. The exact balance depends on the source and should be reviewed as a visual draft.
Practical prompt direction
Try: “Polish this skincare bottle clip for a premium product ad with a soft key light, controlled glass reflections, a clean gradient background, and a slow camera move. Keep the bottle geometry, label text, cap, framing, and timing unchanged.”
How to use this effect
- 01
Prepare a product-forward clip
Use a source where the product is large enough to inspect and is not hidden by hands, cuts, or heavy motion blur.
- 02
Describe the commercial finish
Name the light, surface, shadow, and background treatment, then explicitly protect the product details that matter.
- 03
Proof the packaging
Compare the output with the source for geometry, label text, color, reflections, and frame-to-frame stability.
Good use cases
Ecommerce hero clips
Create a polished visual variant for a product page or launch section when the original footage needs a cleaner finish.
Campaign concepting
Explore studio lighting and surface directions before a commercial shoot or final compositing pass.
Short social ads
Turn a simple product movement into a more premium-looking teaser for a short-form placement.
Limitations to know
- AI-generated lettering, logos, measurements, and regulated product claims must be checked against the original artwork.
- Glass, chrome, transparent packaging, and fast rotations can produce unstable reflections or geometry.
- The effect improves presentation direction; it cannot recover product detail that is absent from the source clip.
Frequently asked questions
Is Commercial Polish only for videos of products?
It is tuned for product clips, especially when a single item stays visible through the shot. Other subjects may work, but the preservation guidance and preview are built around commercial product presentation.
Will the package label stay exact?
The prompt asks the model to keep the label stable, but generated video can alter small text or marks. Treat the result as a concept or proof it carefully before using it as final advertising artwork.
What should I mention in a product prompt?
Describe the product material, light direction, reflection level, background, camera move, and the exact shape, label, and color details that must remain unchanged.